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Friday, November 18, 2016

Content is King: Understanding the Role of Strong Copy on Your Website

You have a website for your business. Now, are you prepared to use it?
Here is a reality check. There is no shortage when it comes to businesses using the web to attract customers. If you want your website to stand out, you have to put some forethought into it.
It is easy to think about attracting your customers through high-end displays and web design that dazzles. However, the truth is that, for all the potential glamour of web design, high-quality content is still king when it comes to attracting and delighting customers.
That’s right. Just like your mother told you, words matter.

Scanning is Not the Enemy of Great Content

Way back in 1997, Nielsen found that 79 percent of web visitors scan web pages rather than reading them. And it is fairly safe to say that your web viewers have not slowed down to pause and reflect during web searches in the last decade.
This does not mean, however, that content is not important. Rather, the reverse is true. Since you know your audience is not going to slow down and savor every well-crafted word over which you have slaved for hours, you must ensure that whatever pieces of your content your audience does read are stellar. Think of your content as a high-end meal prepared by a world-class chef instead of an all-you-can-eat buffet in a strip mall.

Your Home Page Headline: Channeling The Power of the “Quick Get”

Your readers (or scanners, as the case may be) are busy. They land on your website because they are looking for something specific. Do not let them meander around aimlessly trying to find it. In the immortal words of Kimberly “Sweet Brown” Wilkins, “Ain’t nobody got time for that.”
Thus, on your homepage, you have to grab the attention of your reader quickly with a well-crafted headline. Kissmetrics asserts that the 6 to 12 words of which your headline consists are the most important copy you will write. So, no pressure, right?
Here is the key to writing a headline that will give your readers a “quick get.” Think about the part of your audience that will most benefit from your product or service. Now think about the benefit they will receive in specific terms. Now, distill that benefit down to a few simple words. Dropbox manages it in just five simple words. Their headline reads: “Securely share, sync, and collaborate.” It is simple, succinct, and successful. Take a look.

The Subhead: The Little Sentence that Can

Once you have recovered from the strain of distilling the essence of your company into a stellar headline, it is time to move on to the subhead. The purpose of the subhead is to provide a little bit more information to enhance and support your main headline. In the Dropbox example above, notice that with just 17 words, the main point of the headline is underscored and the reader gets a bit more information about the benefits involved. Once again, simplicity is key.

The CTA: Customer Clarion Calls

Since the entire purpose of your website is to move your viewers to take some action, your calls to action (CTAs) must be powerful. HubSpot gives this advice: “Include 2 to 3 calls to action above the fold to direct people to different stages of the buying cycle.” The “buying” cycle doesn’t just refer to a purchase of a product; it can refer to the acquisition of services if you’re a freelancer, for example.
This is one area in which your website homepage differs from your landing pages. Landing pages are typically designed to move the reader to take just one targeted, specific action. Your homepage should do more than that, encouraging your reader to extend his or her stay on your site by prompting a variety of actions.

For your CTAs, try to ditch the boring “Click here” and “Download this” and so on. Netflix does this masterfully in the example below. First, Netflix persuades you to look with “See What’s Next.” Then there’s that red button that simply says “Join free for a month.” It is much more compelling than “click here,” isn’t it?

Images are Content Too

Resist the urge to skimp on the images. While your words are vitally important, your images can help you evoke an emotional response in your readers in a hurry. Use high-quality still images or videos that convey the emotion you want to get across. HubSpot picked this delicious example of an image done right from 4 Rivers Smokehouse.(Caution: Watch only if you have already had lunch.)

Frame Benefits with a “You” Slant

This can be a little tricky to do because you are accustomed to thinking of your product in terms of features. However, your readers will be thinking of it in terms of benefits. So, rather than a dry listing of product features, write tiny stories about how the product will change your viewer’s life for the better. Think “you” copy instead of “me” copy.

Social Proof Seals the Deal

Social proof in the form of customer testimonials, recognizable seals such as BBB accreditation or familiar awards, and selected samples of social media reviews can help you seal the deal with your viewer. For instance, eWedding uses social proof in their subhead to great effect in the example below.

Let Your Homepage Tout Your Other Content

Including prominent links to other content on your site such as ebooks, whitepapers, and blog posts on your homepage will prompt some viewers to click through a little more easily. Remember that each click is a step in the buyer journey. If you can keep your reader hooked with high-quality content across multiple web pages, your chances of winning a loyal customer increase exponentially.

The Bottom Line

High-quality content will always reign supreme as a superior marketing strategy. To create quality content, it is important to take into account that your viewer will likely be in scanning mode when he or she arrives at your site. It is up to you to draw the reader in by using content marketing best practices such as:

Attention-grabbing headlines
Subheads that support and inform
Clear, strong calls to action
Images that evoke an emotional response
Benefits that address customer pain points
Social proof that builds trust

If you pay attention to detail when crafting your content, your website homepage will become a beacon of light for your customers in a sea of not-so-stellar competitor sites. When your viewers become your customers, delight them again by using Payoneer to provide superior global payment processing that matches your content in quality.

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eCommerce in China: The Present and Future of Online Shopping

eCommerce in China: The Present and Future of Online Shopping

Though China might be in close competition to become the largest global economy, it is – without a doubt – dominating the eCommerce market by a huge margin. With millions of online shoppers both locally and around the world, Chinese retail websites like AliExpress and Wish sold a whopping $589.61 billion worth of goods in 2015 alone, according to the National Bureau of Statistics in China. Estimates of global eCommerce sales numbers are hotly debated, but are somewhere in the range of $1 trillion for 2016. In other words, China accounts for over 50% of eCommerce sales in the world.
And this isn’t surprising. The “Made in China” label is no longer associated with poor quality; China’s share of world manufacturing has increased from 3% in 1990 to nearly 25% in 2015. China completely dominates production in some markets, producing 70% of all mobile phones and 60% of shoes sold in the world today.

Nearly ¼ of the world’s population shop online in 2016

The face of online shopping has also changed drastically over the last few years, and still has a ways to go. In 2015 1.46 billion people on the planet shopped online, and this number is expected to grow to 2.07 billion by the end of 2019. As we shift towards mobile purchases and further away from brick-and-mortar channels, global enterprises like Walmart and Macy’s are forced to layoff thousands and shut down hundreds of storefronts. This is partially due to the evolution of showrooming – a term that techopedia defines as “when a shopper visits a store to check out a product but then purchases the product online from home.”

We have unquestionably grown to rely on eCommerce brands just as much as we used to rely on our favorite chains. A 2012 report from Forrester revealed that nearly one-third of online shoppers start a product search on Amazon, rather than using a search engine. That number has undoubtedly increased since then, as we turn to our trusty online shops to look for products before going to the mall. The range of products we purchase online has also expanded, with services like scheduled diaper and grocery deliveries further decreasing our need to leave the house to shop.

Download the full report here »

Opportunity for sellers big and small

With the rise of Chinese retail websites and direct-to-buyer platforms like Amazon Marketplace, Chinese merchants are now able to sell and ship cross-border directly to consumers, cutting out the middle man and virtually diminishing the East-to-West barrier. Amazon has even taken measures to lessen the costs of shipping for small items from China to the US, to help its sellers compete with AliExpress’ rock-bottom shipping prices. Western shoppers enjoy competitive prices on popular items and China has never felt closer.
Sales within Asia are huge as well. Marketplaces like Taobao and Tmall, for example, rank #3 and #4 respectively for web traffic within China (SimilarWeb) and sell almost solely to Chinese customers. Together they reported a total of $111 billion in sales in Q1 2016.
The market is not dominated by mega-millionaire titanic sellers, surprisingly enough. According to data collected by Payoneer from over 900 Chinese online merchants, 59% of sellers in China report annual revenues of $76K or below and only 4% report revenues in the millions. The available channels enable small-scale Chinese sellers to distribute their goods to a large number of global buyers, lowering barriers to entry and leveling the playing field for sellers of all sizes.

Small-scale Chinese sellers dominate some of the biggest marketplaces, the report shows. AliExpress, Wish and eBay, for example, have a much higher percentage of small-scale merchants selling on their platforms. However, sellers – regardless of size – are interested in selling on Amazon more than any other marketplace, and it is ranked the #1 marketplace merchants want to join (if they haven’t already).

The market is wide open

Competition is high, sellers report, and it’s getting higher all the time. Nearly half of the respondents cited increasing numbers of Chinese sellers as the biggest challenge to selling online. But don’t let this be a deterrence; there are very low barriers to entry, and the market certainly isn’t reserved solely for merchants from China. Amazon sells over 1 billion products and has over 188 million viewers each month, not taking into account shopping holidays like Cyber Monday and its own branded Prime Day. There is always room for more.

Learn from the experts: Find out more about how to build your own cross-border eCommerce business from 900+ successful sellers. Download the full report here.

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Why E-Commerce is Booming in Taiwan

While it’s true that the America and Chinese e-commerce markets are bringing in billions of dollars annually, Taiwan is becoming one of the top contenders in the race toward e-commerce market penetration in Asia. According to Practical Ecommerce, 62 percent of Taiwan’s 23.5 million residents have made a purchase online; that translates to roughly 14.6 million shoppers. Even more impressively, 11 percent of all purchases in Taiwan are made through e-commerce channels.
But why has e-commerce become such a booming trade in Taiwan?

Mobile Users

One of the chief reasons behind the success of e-commerce in Taiwan lies in the proliferation of mobile users on this island. eMarketers reports that nearly 90% of Internet users in the country have a smartphone, which means consumers have an easy way to shop for deals, showroom and make purchases on the go.
eMarketer estimated that nearly 19 million Taiwan residents will access the internet at least once per month by the end of 2015, and while all of them won’t make e-commerce purchases, many of them will take advantage of the convenience that online shopping brings to the retail experience.

Source: SP Ecommerce

In fact, SP Ecommerce data shows that Taiwanese shoppers are more likely than residents in other leading e-commerce markets to use their smartphones in the purchasing process.

E-Commerce Loyalty

According to Practical Ecommerce, loyalty programs play a significant role in e-commerce’s rise in Taiwan. Many of the local websites give shoppers rewards points when they spend a certain amount of money or make a specific number of purchases. These points add up, driving customers back to the websites over and over again.
Additionally, many of the e-commerce websites dedicated to Taiwan residents feature highly dense web pages that might overload the senses for shoppers in other countries, but serve to invigorate the Taiwanese. The concept is similar to an end cap in a supermarket that features a wide variety of products on sale. It commands attention because of the sheer volume of merchandise.

Are You Taking Advantage of E-Commerce Opportunities in Taiwan?

As this market continues to grow, there is a lot to learn. The annual E-Commerce Expo Asia is held in Taipei, and last year hosted over 15,000 attendees, with booths from Asia’s e-commerce giants. The focus of this year’s expo is “big data, cross-border e-commerce, FinTech and startups”, according to Thailand news source The Nation.

Source: SP Ecommerce

The most popular Taiwanese marketplaces are both local sites, like PChome and other large Asian sites like Taobao. However, over a quarter of Taiwanese e-commerce shoppers shop for products from North America, through websites like Amazon US. This is fairly surprising, as the cross-border shopping scene is usually reversed. There’s plenty of room for market penetration here, as the country turns to online platforms for its shopping needs.

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How Affiliate Marketers Can Find Success on Singles Day

As an affiliate marketer, what would you say to $14.3 billion in sales in 24 hours, $1.4 billion of which occurred in just the first eight minutes of sale day? Or what about 120,000 estimated orders per minute?
If these numbers sound like the music of your retail dreams, you might want to mark your calendar for November 11. Why? Because these numbers came from last year’s celebration of the world’s largest shopping day, China’s Singles Day. And it’s all set to happen again on November 11, 2016.

What is Singles Day?

While it is now best known as a marketer’s vision of paradise, Singles Day began humbly enough in 1995 as a modern alternative to Valentine’s Day. Figuring that couples should not be the only ones to enjoy a special day, Chinese students decided to use the day to celebrate their single status.
It did not take long for the day to morph into a serious form of retail therapy, with Chinese singles treating themselves to a treasure trove of retail goodies. Alibaba, China’s e-commerce giant, co-opted the celebration in 2009 by offering singles huge discounts on a wide variety of products in what was the first-ever Alibaba Singles Day promotional campaign.

Singles Day Goes Commercial

It worked exceptionally well. By 2009, Singles Day netted a cool $5.1 million. Singles Day took a new direction, embracing both singles, couples, and family groups, and eating up the marketing landscape in the process. By 2013, sales were up to $3.5 billion. By 2014, that number climbed to $9.3 billion. And of course, 2015 saw sales of $14.3 billion as noted earlier.
So, what’s in store for this year? It’s estimated that more and more international marketers will pour effort into snagging the attention of the over 600 million internet users in China to ensure that consumers spend at least some of their money on cross-border shopping.
Additionally, some affiliate marketers are banking on the likelihood that Singles Day will become even more of a global phenomenon, causing an international target audience to enter a collective buying frenzy on November 11.

Social Media Marketing in China

What can you do to make the most of this massive selling event? As with any marketing opportunity, you have to first understand the marketplace. This may present a bit of a challenge, as some of the more familiar marketing strategies you may be using currently will not work in China.
For instance, social media plays a huge role in purchasing decisions for Chinese audiences. Melissa O’Malley, director of global merchant and cross-border trade initiatives at PayPal, notes: “Sharing what you bought is very important in China. It’s a very social- and mobile-driven culture, and that tends to go along with people looking at influencers.”
Does that mean that all you have to do is fire up your Twitter strategy and do a bit of Facebook promotion? Surprisingly, the answer is a resounding “no.” O’Malley adds: “Understanding the dynamics of the Chinese social media landscape is very important. It is so different from what Western retailers are used to doing.”
The dominant social media platform for Chinese consumers is WeChat. WeChat has similarities to social media platforms like Facebook and Twitter, but there are significant differences as well. AdAge notes: “It is everywhere and seemingly does everything. With Whatsapp-type messaging, an addictive Facebook-like news feed called Moments, a PayPal-like wallet, mutual fund products, taxi ordering, restaurant reservations and many other built-in applications, WeChat is more than just another social platform, it is an indispensable social media Swiss army knife that melts the lines between online and offline.” And to tap into Chinese social, you must learn how to use WeChat in your affiliate marketing strategies.

Mobile is Key to Affiliate Marketing Strategy

While social media marketing may be different, there is one thing that is the same. A whopping 71 percent of purchases on Singles’ Day were completed on mobile devices. What does this mean for your affiliate marketing strategies? Simply put, make sure your ads and marketing materials look great and respond correctly on mobile.

Finding Affiliate Marketing Success on Singles Day

What types of products sell best on Singles Day? Beth Baratte, Director of Sales & Merchandise Partners at Dealmoon.com specifically mentions beauty and fashion products as being fast movers. What if that is not your niche? Not to worry. Baratte continues: “Honestly, the success of the campaign is based on the quality of the offer provided. We welcome strong offers in all categories. Providing the best offers possible makes all the difference.”

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6 Tips for Promoting Your Items on Marketplaces

Promoting your products via online marketplaces can be a daunting task, especially when you are just starting out. Each marketplace has its own standards and peculiarities, sometimes making it difficult to get a handle on how best to promote your items.
However, there are some standard tips you can follow that lead to promotional success across the board. Here are a few best practices that work on multiple marketplaces, as well as your own e-commerce storefront.

1) Consider product positioning early on

Product positioning is all about communicating the relevant attributes of your product to your target audience effectively. So, your first concern should be finding the right niche for your product. This will help you decide which marketplaces are the best fits for your products.

2) Use good keyword practices in your product descriptions and link listings if possible

Once you know where you will be marketing your products, you must follow the guidelines specific to each marketplace for crafting your product descriptions. Where possible, follow basic SEO best practices by using effective keywords in your description.
As we pointed out in an earlier blog, keywords should relate to the product you are selling as well as its intended use. There are a number of keyword research tools that can help you find keywords that receive significant search volume and that perform well for a specific audience. When you settle on the keywords to use, optimize your titles, descriptions, specifications, and other listing components with the keywords.
Most marketplaces will also allow you to link some of your products together when you create your listings, thus giving you a variety of cross-selling opportunities.

3) Use quality product images

Your use of images is a brand-building opportunity. A high-quality image can be the difference between a ho-hum listing and a high-conversion one. Avoid the use of props, borders, logos or watermarks on your images. Ensure that your image is in focus and well-lit. In other words, be professional.
If your product looks distinctly different from multiple angles, many marketplaces will allow you to provide multiple images to help the viewer get a full view of the product. Take advantage of this feature by providing crisp, clear product images where possible.

4) Take full advantage of automated promotion slots

Once your products begin to sell, most marketplaces have functionality in place that does a certain amount of automated promotion for you. For instance, your items may appear in a “Hot Products” list, a “Top 10” list, “Wishlists,” or a recommendation list.
Of course, your product does not naturally appear on such lists until it begins to sell. Therefore, to take advantage of automated promotion slots, you might consider jump-starting your sales by offering a short-term promotional discount. Once your sales numbers start to tick upward, the automated promotion slots will work to your advantage.

5) Use manual and seasonal promotions

In a recent Payoneer survey of over 900 e-commerce sellers from China and Hong Kong, we uncovered that joint seasonal promotions are rated as a highly effective promotional strategy. In fact, seasonal promotions ranked equally as important as paid marketplace ads for improving sales.
Manual promotions on your items are also possible on most marketplaces. For instance, you might consider offering free shipping or special promotions such as “buy X and get Y for free for a limited time.”

6) Use the marketplace to promote your own storefront

The majority of marketplaces will allow you to promote your own storefront. A short URL provided by the marketplace can be used on packing slips and in customer communications to steer business directly to your storefront. You can also use this URL on correspondence via email or social media to get the word out.

Though every marketplace is different, there are some promotion best practices that work across all platforms. Appropriate product placement, keyword-optimized product listings, and high-quality images all drive sales for your products. Additionally, taking advantage of automated promotion opportunities, manual and seasonal promotions, and cross-promotional opportunities helps you establish your brand and drive traffic to your storefront.

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3 Payment Tools to Help Manage Your Freelance Business

Have you ever lost a client’s or contractor’s payment information? Have you ever found the processing payments you make or receive is taking days or weeks instead of hours?
You’re not alone. With the US Freelancers Union reporting that 50% of freelancers have encountered difficulties receiving payments, we can see that this is a common phenomenon. Beyond the possibility of losing one of your contact’s payment details you may have also received payments late which is unquestionably frustrating. Whether you work as a freelancer or manage remote employees, incoming and outgoing payments are the lifeblood of a healthy business; ensuring a predictable and reliable cash-flow means not becoming part of that 50%.
There are so many factors freelancers need to consider when deciding to work for someone or begin a project. The product, the time-frame, the style are only some of the many concerns and considerations freelancers have. Receiving payments shouldn’t be one these concerns.
That is why Payoneer provides an end-to-end, easy-to-use way to keep all your clients’ and contacts’ information in one place. With Payoneer’s Request a Payment feature, you can send out timely invoices and reminders to your clients when payments are due. Similarly, Make a Payment allows you to pay your colleagues and service providers easily. Finally, the My Contacts feature ensures that all of your contacts will stay organized in one place. Together, these three tools can improve the way you manage your business by ensuring you can quickly and simply stay organized, send payment requests, get paid and pay your employees.
Let’s break down how these three tools help keep your clients, contractors, and colleague’s payment information organized and easily accessible. Collectively, these features can help you run your business successfully and efficiently.

1. Get Paid

Checking in with your employer over the phone and email about when you will receive your payment is a hassle. Especially after working hard and delivering under tight deadlines, you deserve to receive your payment simply and quickly. With Payoneer’s Request a Payment you can!
With Request a Payment, you can:

Fill in a payment request for your employer
Enter the date you would like to get paid by
Receive a confirmation email as soon as you got paid

Want to learn more about Request a Payment? Check out our in-depth instructional video here.

Request a Payment NOW »

2. Pay Others

On the other end of the spectrum, are you a business owner who wants an easy way to pay your employees? With Make a Payment you can easily send payments to anyone, anywhere. Unlike other payment providers, Make a Payment is quick and cost-effective.
With Make a Payment, you can:

Pay a supplier, contractor or team member from anywhere for FREE
Payments are processed in hours, not days
Access this service anytime

*Free when payments are made between Payoneer users.
Want to learn more about Make a Payment? Check out our step-by-step instructional video here.

Make a Payment NOW »

3. Stay Organized

In addition to paying and receiving funds quickly and efficiently, Payoneer wants to help you stay organized. Whether you want to request a payment or pay a client, having all your contacts organized in one place couldn’t be more important; that’s why we created the My Contacts feature.
My Contacts helps you:

Keep all of your relevant contacts in one place
Keep track of payments, whether you’re sending or receiving them
View your payment history with each contact

How does it work?

Login to My Account.
Choose Activity on the navigation menu, then select My Contacts.
Select Paying To or Receiving From (depending on whether you are requesting a payment or sending one).
You can Edit, Remove and check the payment status of your various contacts.

More questions about the My Contacts feature? Check out our FAQs or contact us.
Together, these three features ensure smooth sailing when it comes to paying others and getting paid easily and quickly. All in all, Payoneer allows you to start focusing on the important things, the tasks at hand and your career progression, and stop worrying about receiving and making payments.
No more waiting on late payments or searching for a freelancer’s payment information – we’ve got you covered!

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Holiday Tips for Sellers: Shopee

Happy Halloween! Halloween marks the beginning of the holiday season, though buyers have been doing their online shopping since the end of summer. Payoneer partnered with Shopee and Cdiscount to bring our readers some excellent insider tips and advice for a successful holiday season.

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5 Investments Serious Freelance Copywriters Should Make in Their Career

Many people dream of writing professionally, and even take a stab at it for a while. However, if you are truly serious about freelance copywriting as a career and you intend to earn a comfortable living writing, more is required than simply putting pen to paper and capturing whatever ideas are floating around in your head at the moment. Successful freelance copywriters must make significant career investments.
Here, then, are some essential investments for a career in freelance copywriting:

1. Continuing Education that Hones Your Skill Set

Most people have heard success stories about writers with little formal education, and some of those stories are true. Generally, however, education is an essential investment that pays for itself many times over for a freelance copywriter.
Not all education must take place in a classroom, of course. Today’s educational environment includes online courses, many of which are self-paced. Self-paced learning opportunities may work well for you, since setting your own schedule enables you to work around deadlines and client projects more easily.
Other educational opportunities for freelance copywriters involve writing workshops, seminars, and conferences. A little online research can reveal abundant opportunities to make an investment in your writing career in this way. For instance, you might check out workshop and seminar listings at ShawGuides.com, NewPages.com, and Writersonlineworkshops.com.
While most seminars, workshops, and conferences require an investment of time and money, you may find that your return on investment is positive, as you hone your writing skills and you become a more valuable commodity to your clients.

2. Essential Tools that Support the Writing Trade

Every profession requires a set of tools, and freelance copywriting is no exception. It is possible to limp along with less than the best in the way of computer equipment, but typically, the more you can invest in a decent computer system, the smoother your workday will be.
The same goes for internet connectivity. High-speed internet saves a tremendous amount of time each day for busy copywriters, so it is best to invest in the best equipment for connectivity that you can find.
A robust word processor and writing and editing software are both good investments for the freelance writer. Common grammar checkers preferred by many English freelance copywriters are: Grammarly, WhiteSmoke, and WordPerfect. The Hemingway App is also a low-cost option for editing that flags such problem spots as overly wordy sentences and uses of passive voice.
Such tools should not be considered the ultimate authority on proper grammar or word choice, but they are useful in helping you see potential problems in your work that might otherwise slip past you in the self-editing process.

3. Time-Saving Research Aids that Keep You Informed

Good quality research tools are also a great investment. Buzzsumo is especially helpful for giving you a quick overview of top content shared on topics that you cover for your clients. HubSpot’s “Ultimate List of Free Content Creation Tools and Resources” gives some great pointers on freemium versions of research tools that you can test out. If you need more functionality than freemium versions offer, you can invest in paid versions that offer much more for the serious freelancer.
Regarding research tools, it is also important to invest time in discovering and following important information sources in your particular niche. Invest in subscriptions to trade publications, national and international news outlets, and industry-specific media channels. Doing so requires both money and time, but you will likely find a treasure trove of source material that will make your writing more authoritative and, more importantly, more valuable to your clients.
You might also consider investing some time in learning the ins and outs of popular news aggregators like Feedly, Pocket, and SmartNews. Setting up and personalizing such news aggregators enables you to quickly see important news items and posts related to your specific fields of interest. In addition to staying up-to-date on current events, scanning through the feeds can give you great ideas for future client pitches.

4. Personal Development that Feeds Your Creative Spirit

As a freelance copywriter, you may find that deadlines and major projects keep you constantly working with little time for yourself. However, it is important to invest time in personal development if you want to have a successful career in freelancing.
The article “Your Best Investment as a Freelance Copywriter” offers this important reminder: “You are your most important asset. You are what clients “buy.” So make a commitment this year to invest a reasonable percentage of your income in your personal and professional development.”
Personal development includes your body, mind, and soul. Nurturing yourself physically, mentally, and emotionally will help keep your creative juices flowing and enrich your writing skills in the process. So, invest time in reading for pleasure, exercising, socializing and networking with people, enjoying a hobby, or volunteering for a local charity. These activities will give you that all-important and ever-elusive prize known as work/life balance.

5. Business Tools that Keep You on Track

In addition to the tools specific to copywriters, you must also make an investment in the business end of your business. Since your work day is largely determined by deadlines, you might find it helpful to invest in good time management tools.
As your client list grows, client relationship software may help you stay organized and on top of client communication. Additionally, every freelancer needs a good accounting system to help avoid financial management mishaps that can derail your business and cost you both time and money.

You may also find it helpful to invest in marketing tools such as a professionally-designed website, email automation software to help you reach out to all your clients quickly and easily, and software such as Hootsuite to help you manage your social media marketing.

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