In this world of business competition, as well as individuals simply wanting to get ahead of such competition and their willingness to do almost anything to succeed, I'd have to say, and based solely on your question:
"What is the biggest mistake to avoid when advertising?"
with the emphasis placed on 'mistake' .. as in the singular. I'd have to say that the 'biggest mistake' one can make in advertising in this business is to tell lies.
Be upfront and honest when advertising.
If the advertising is for recruiting PSAs, let them know this is not some "get rich quick" kind of business they see advertised online every single day. Here, putting in the time and effort are what will eventually lead them to success.
Emphasize also, the training, marketing aids and support they'll receive upon joining, as well as SFI's very generous Compensation Plan.. which is one of the BEST (perhaps the best) in the entire industry. It may take you longer to build a more active downline by being truthful, but the ones you get are more likely to stay around (to hang in there) as you are building a stronger and longer-lasting Team of dedicated affiliates.
If the advertising is for referring TC members (PRM's).. again, be upfront and honest. Don't offer them a Free Gift Card, if you have no intention on following through after they've joined, because doing so will, in time, lead to problems not just for you but for SFI as well.
In other words.. think it over carefully and proceed with caution. There is so much truth (POSITIVE) to be told about the company you are with!
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