1.
91 percent of adults keep their smartphones within arm’s
reach.
Even more important to entrepreneurs: 9 out of 10 mobile searches lead to action.
More than half lead to sales.
Do I have your attention? Read on...
Smartphone applications (apps), are computer programs created to work on mobile phones, taking advantage of their computer-like capabilities. As a smartphone advertiser you can advertise on existing apps, or you can write apps that potential customers can use for specific tasks.
You can create your own apps using online tools, or work with developers to design apps that execute specific marketing tasks.
If you are going to advertise using an existing application service, one option is to use the mobile marketing services of search engine or social media companies such as Google,
Micosoft Bing, Facebook or Twitter. They have added mobile ad units to their existing online advertising businesses.
Another option is to review the apps available at iTunes, Google Play or BlackBerry App World to check for apps that target your market accurately. Contact the app developers about advertising options.
On the other hand you can create your own advertising app. Analyze your marketing strategy and identify the task your app will complete. Take advantage of the ability of smartphones to identify users' locations. Online tools and templates are available to create mobile applications for those with expertise, while mobile app developers help businesses create custom mobile apps for a fee.
Even more important to entrepreneurs: 9 out of 10 mobile searches lead to action.
More than half lead to sales.
Do I have your attention? Read on...
Smartphone applications (apps), are computer programs created to work on mobile phones, taking advantage of their computer-like capabilities. As a smartphone advertiser you can advertise on existing apps, or you can write apps that potential customers can use for specific tasks.
You can create your own apps using online tools, or work with developers to design apps that execute specific marketing tasks.
If you are going to advertise using an existing application service, one option is to use the mobile marketing services of search engine or social media companies such as Google,
Micosoft Bing, Facebook or Twitter. They have added mobile ad units to their existing online advertising businesses.
Another option is to review the apps available at iTunes, Google Play or BlackBerry App World to check for apps that target your market accurately. Contact the app developers about advertising options.
On the other hand you can create your own advertising app. Analyze your marketing strategy and identify the task your app will complete. Take advantage of the ability of smartphones to identify users' locations. Online tools and templates are available to create mobile applications for those with expertise, while mobile app developers help businesses create custom mobile apps for a fee.
Check with developers to confirm they can deliver apps that function well.
Choose a developer who understands what you want and has the ability to create
an app that delivers it.
Enlist the aid of family, friends and colleagues to test your mobile advertising app.
Identify flaws and fix them. Once you have a working app, promote it. Upload your app to the appropriate platform such as iTunes or Google Play, making it available for users to download.
Integrate your smartphone advertising apps to fit within your overall marketing strategy.
A mix of traditional and digital advertising makes an impact on purchasers.
Enlist the aid of family, friends and colleagues to test your mobile advertising app.
Identify flaws and fix them. Once you have a working app, promote it. Upload your app to the appropriate platform such as iTunes or Google Play, making it available for users to download.
Integrate your smartphone advertising apps to fit within your overall marketing strategy.
A mix of traditional and digital advertising makes an impact on purchasers.
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